Electric driving means no noise, cleaner air and a less-warming planet. No wonder birds like Volkswagen’s ever growing ID. family. That’s what we demonstrated with a giant 400 m²-poster in the middle of Antwerp, famous for its Low Emission Zone and its bird market on Sunday, among other things. 

The poster shows the ID. range, overarched by giant metal brackets in the form of the logo with the characteristic ID. headlights on either side. And sure enough, it didn’t take long before the city’s flying fauna showed up. While they found a new and prominent place to rest, the air was filled with appreciation tweets.