Two icons of the early sixties. Both reborn in the 21st century. And both aimed at contemporary customers in search of fun, but in a sustainable way. How could we NOT bring them together?

The result is a Limited Edition of Ritchie Orange lemonade for the Brussels Motor Show. To bring a toast to the good old–sorry–new times. And of course, it wouldn’t be a collab if there wasn’t also an ID.Buzz driving around, proudly decorated with the Ritchie bottles.