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When was the last time a car made you smile?

When you see it, you don’t think about innovation or technicalities. It just makes you smile. The new ID.Buzz, the 100% electric heir of the iconic T1, spreads happiness wherever it shows up.

So that’s what this outdoor campaign did, with bright colours, simple headlines and a once-in-a-lifetime car. And at the Brussels Motor Show, it showed up in a playful packaging.

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