When you’re small, the smartest thing to do is piggybacking on the shoulders of giants. That’s what we did for Microlino, the new electric urban microcar recently added to D’Ieteren’s portfolio.
For the Belgian launch, we decided to hack Belgium’s Mekka of supercars: the Zoute Grand Prix. And it worked out fine: all smartphones turned to the microcar wherever it popped up. Microlino was all over social media, yielding more than 350.000 views on TikTok and 120.000 on Instagram. So let’s say the hack’s impact was anything but micro.