Volkswagen is on a mission, and the ID.4 is proof they mean it. With its first 100% electric SUV, the brand firmly makes its mark in the world’s most popular car segment. A stylish EV with an impressive autonomy, offering ample room for 5. In other words: the ideal family-slash-company car.

And who better than the next generation to convince people to go electric? Our children are the reason we want to go for a more sustainable planet and they bring new ideas to the table. Therefore we put the spotlight on the next generation to convince the older generations. With targeted social media ads on LinkedIn as well as Facebook and Instagram. On TV, we aired an electrifying commercial, accompanied by aptly placed billboards.