Volkswagen may be one of the world’s most popular car brands, it always had something quirky. It was often the favourite car of youngsters going against the grain. And its true history consists of thousands of personal stories who make this point.
That’s what our new fast-paced brand commercial delightfully illustrates. It also explains why Volkswagen decided to go its own way–again, by making the shift to all-electric. Not in a premature stage, as some brands did, but at their own time, and on a massive scale. Exactly the kind of cleverness that keeps Volkswagen forever young.
The commercial was made with a combination of historic material, vintage home movies, fan footage, stock shots and newly shot images.