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Adding a human feel to a package deal.

Volkswagen’s Business Edition really is a great deal: it combines the most popular features Belgian customers ask for in one advantageous package.

But showing a list of items is anything but exciting. And the name could somehow mislead non-business customers. The solution? Making it human. By showing slices of life, literally slicing through the immaculate packshot of the perfect car.

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Excelsiorlaan 75

1930 Zaventem

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